I read the research and was convinced:  P-AT is the future of healthcare.  P-AT replaces the existing healthcare approach (managing symptoms forever) with a better approach (finding and removing the root cause of symptoms, so there are no longer any symptoms to manage) - could you share specific pieces that convinced you or point to institutions, thought leaders that you would endorse or be willing to use as a part of your story

Then I did P-AT myself.  This transitioned me from “convinced” to “converted.” I no longer “think" or "feel strongly” that P-AT is the healthcare model we want and need.  I KNOW that P-AT is the healthcare model we want and need.  -- what was it like taking the leap. Could an angle for marketing be to give the client a story and path to grab onto, almost like a light/torch in the dark, guide them through the journey,,,thus demystifying the experience.